In my initial approach to the visual identity of the 2023 Senegal Factbook, I aimed to expand on the analog style of the Brand Guide by introducing more human and organic elements to the brand I created.
Considering the type of copy I’d be designing around, I concentrated on drawing inspiration from designs that I believed successfully combined structure with organic asymmetry. I gravitated towards photography that executed an analog-feel with a limited palette and strong values, which could effectively convey the human aspect I was aiming for. During my research, I found that designs that utilized patterning and other simple visuals enhanced otherwise structured layouts.
Before starting my design, I sketched out how many spreads I'd plan to use and which pages would contain specific sections of the CIA Factbook copy.
To unify each section of the Factbook, I implemented a design style for the appearance of each visual element. In my approach, I established the three image styles and one pattern I’d utilize throughout the book. The image styles also served the purpose of unifying the look of my sourced photography and giving them a more analog, screen-printed, and vintage appearance.
Thank you for reading! If you’d like to view my Factbook in its entirety, feel free to go to my Portfolio Website.
