TEDinArabic The Butterfly Effect

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The Butterfly Effect TEDinArabic 2023 Branding

Our visual identity for TEDinArabic 2023 draws inspiration from the profound words of Mahmoud Darwish: "The butterfly effect cannot be seen. The butterfly effect endures." The subtlety of this concept holds immense power, creating a poetic resonance that influences its surroundings

Visual Identity: We created the dynamic essence of the butterfly effect, translating it into a visually captivating identity. Our custom lettering strikes a balance between boldness and elegance, mirroring the delicate yet rooted nature of the butterfly's impact.

Color Palette and Patterns: We picked colors inspired by Qatar's butterflies—bright yellow like Colias croceus and calm blue like Junonia. These colors flow through our designs online and offline, with delicate butterfly patterns adding movement and poetry.

_____ sketches and Process

The design goes beyond static visuals, allowing for dynamic movement and varied outcomes across multiple applications. From printed materials to online platforms and physical spaces, the Butterfly Effect comes to life, engaging and inspiring the audience.