Fitbit offers a wide range of products from trackers to smartwatches. Anyone can know their current stats and test their limits in fitness.
This advertisement is a case study on composition within the boundaries of an existing brand. The imagery represents the walks of life and how unique it is to that individual. “Know Your Potential” focuses on how Fitbit can help anyone know where they stand in their fitness level. The tagline, “Run on Fitbit,” emphasizes the durability and quality of Fitbit and its capability of staying charged for a week.
