i CARE
Solid love
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There are projects where magic flows and this is one of them.
I CARE is a Mexican personal care products venture ~ with a conscious approach ~ that needed a strategic brand perfectioning in order to create a positive impact with and for its clients; in this way, hand by hand with Montse (its founder), we developed an empathic and positive concept: Solid Love.
”We love making our products and we put love in every gram of them to pass it on to you every time you use them.
Our main goal is for you to receive a hug that revitalizes you, makes you feel good and brings out a much fresher version of you to the world… ready to continue spreading the magic with others.”
Based on this rationale, we developed I CARE's branding [in all its expressions: creativity, storytelling, graphic identity and visual system] in which we explored the reconnection of oneself, with our environment and thus beginning to draw a line of positive actions that allow magic to flow.
