This chapter is about «how the thought process leads to the branding». I think, it might be helpful to see how the execution was built and what was the start of brand implementation.

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Heineken Local Brand. «Vlad-pivo» beer, Russia

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«Khortytsya», Ukrain. «Blagoff» home-distilled vodka

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Heineken Local Brand. «Bobrov» beer, Belarus

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Russian whisky produced in Scotland

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Heineken Local Brand. «Seaside Knight» beer, Russia

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Heineken Local Brand. «Syabar» beer, Belarus

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Heineken Local Brand. «Anchor» beer, Russia

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Russian authentic vodka «Yat'»

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