Build a brand
identifying a demographic through good food
A brand centred on the natural produce that stems from Lebanon. I combine typography, pattern and print to create a name and logo that signifies the essence and togetherness of Lebanon and its culture. I do this through analysing Lebanon’s past and future, picking out fundamental facts and rewiring them into my brand. I make use of my brand identity by constructing and applying packaging design that signifies the heritage and exclusivity of Lebanese food and drink. It is committed to a niche upper class market that values the look of a product equally to the product itself. The brand is contextualized through a concertina, outlining the purpose behind the brand and what influenced me along the way. The concertina’s visual aesthetic relates directly to my brand, using luxurious materials and rich eye-catching photography to add to the singularity of the products shown.
