Creation of the visual identity for Estelle Stel, fitness and well-being coach.The logo expresses the notion of dynamism that we find in physical exercise, of flexibility that we associate with fitness, but also of softness that we rather link to the part of well-being.The rounded shapes and supple movements of the logo evoke femininity, the connected elements are synonymous with connection and teamwork, the loops signify continuity, assiduity and the notion of journey.The color palette uses green, synonymous with balance, harmony and vitality, as well as coral for energy and positivity.