LIDL asked for a campaign to communicate the affordable price, diverse flavours and great quality of their ice cream brands, Gelatelli and Bon Gelati, using beauty shots in a fun, memorable way. 

So we created a dreamland where your mind escapes the moment you take the first bite of ice cream and hum the first "mmm...". A place where you forget about all your worries and dive into a state of complete relaxation. 

It's like a meditation guided by a deeply relaxing voice who, instead of talking usual "meditation talk" – about your slow breathing rhythm or the warm light growing in your chest, it entices your senses by directing your thoughts towards rivers of caramel, oceans of chocolate, and cracking almonds. The voice is accompanied by incredibly beautiful ice cream shots, filmed in slow motion with crystal clear details, making you want to see and hear more, and more. 

If only we didn't have to fit everything in 30 seconds! But at least we got to make a series of three TVCs, three radio spots, one landing page and a bunch of fun social media posts.

Check out the TVCs below and landing page here: https://surprize.lidl.ro/inghetata