There’s nothing quite like a global pandemic to make you realise your true calling in life. During the lockdowns, Jasminder Kaur started baking which turned into her side hustle, Crumb. With the boom in new small businesses starting up during the pandemic, Jasminder needed a brand that set her apart from the hobbyists. Artisanal illustrations for this artisanal micro bakery.
Hand painted illustrations using warm yellows and browns with subtle painterly textures added a touch of sophistication that celebrated the craft of Jasminder’s business and helped her stand out.
