Bookshop is an online marketplace that aims to financially support local independent bookshops. Working on an affiliate model, customers are able to buy their books through Bookshop and choose their local independent shop to receive a percentage of the cover price.
To celebrate the launch of the UK branch and to encourage stores to sign up, a welcome pack of promotional materials including postcards and window decals were created and sent to 200 independent bookshops across the United Kingdom. The hand painted illustration which featured as the hero image of the promotional pack, was designed to evoke the inviting warmth and escapism of real like bookshops.
Within 4 months of launching, 410 independent bookshops had signed up to the platform, with over 200,000 UK customers generating over £5million in sales.
Collaborators
Alex Vissaridis - Designer and Art Director
Nicole Vanderbilt - UK Managing Director at Bookshop
Nicole Vanderbilt - UK Managing Director at Bookshop
