Tiziana Mangiapane's profile

D&AD - Purdey's repackaging

The idea was to benefit of an element included in the original logo, from which to develop the shape of the bottle; at the same time the resulting aspect has helped to solve the ergonomic matter. 
The brand's name is positioned vertically following the shape of the bottle.

 
The choice of aluminium as main material was determined by the will of lower environmental impact. Moreover, the material is lightweight and flexible in forms, improving the functionality and protecting the product, Rejuvenate, from any light sources.
D&AD - Purdey's repackaging
Published:

D&AD - Purdey's repackaging

D&AD competition - Purdey's Repackaging brief - Increase appealing - Packaging functionality - Deliver a new pack format covering both graphics a Read More

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