DeSmart / Key Visuals & illustrations

•

Key Visual & illustrations

Working with DeSmart Software Development has been a months-long experience of searching together for a visual language for a modern but human-first oriented software house. Our common goal was to design and illustrate the 'Human First' claim, and to propose a coherent visual system for the client's diverse needs, from internal event graphics, to the presentation of their comprehensive activities and portfolio, to elements complementing their website and social media activity. We created a series of illustrations dedicated to the different sectors of DeSmart's business, as well as flexible key visual, including iconic doodles that link all the projects and give them their individual character. Light, technological, human.