Beastin - Beastin x Lacoste 2019
Concept Co-Creation, Graphics, Co-Logos, Product Design
(Lookbook is not my work)
"Sportif partout dans le monde — Beastin and Lacoste team up to celebrate sports culture worldwide.
Monaco di Baviera & Ville de Paris: The co-branded capsule fuses the core DNA of both brands, creating a modern homage to classic sportswear. From clay court to hardwood!"
"The collection features two t-shirts, a long-sleeve tee, a turtleneck long-sleeve, a pair of sweatpants, a harrington jacket, a beanie and a scarf, each emblazoned with the joint branding. The lineup’s signature piece, however, is the heavy-weight wool varsity jacket boasting premium quality co-branded felt patches with chenille and embroidery details.
Spearheading the collection’s campaign with emphasis is Germany international, and former Columbia University Point Guard, Maodo Lô, who carries forward Beastin’s authentic sports identity." (via BSTN)
