Media Food Platform EAPP

Project Overview

We often want to taste the food that we see in the media such as movies, dramas, and animations. Today, customers pursue consumption based on individual segmented tastes, value consumption, and brand loyalty. In addition, we planned a media food platform called EAPP, reflecting the needs of customers who have a lot of sporadic information about media food but cannot make it. The goal is to induce immersion and new experiences while enjoying existing media through indirect experiences - direct experiences - which are the three stages of experience proposed by the brand. In addition, we used a strategy to sell products and media restaurants in order to quickly and conveniently access them. As a result, we produced mainly applications, packages, and outdoor advertisements in addition to brand assets.

Brand Identity

I envisioned a naming that intuitively conveys the functional aspects of the media food platform. At the same time, you chose simple and uncomplicated naming. EAPP is a combination of Eat + Application, which conveys food-related brand meaning as a synonym for '입' (Korean word). I have an imprint of taste in our heads, just as humans have been enjoying food culture and painting Lascaux murals since ancient times. I interpreted the taste of food, food experience, and impression through my mouth as a bookmark and applied it to the logo design. Based on the V shape and various shapes of bookmarks, we solved them in English characters. And we made a slogan with the meaning of sharing and tasting the memories of the media left in our customers' heads. By extending the use of bookmark shapes, we created an icon system to be used in EAPP commerce pages and packages and devised a platform utilization plan. As we added bookmark shapes to regular icons, we would like to use them as EAPP's own identity.

Package & Advertise Design

It is a package design that embodies the products in the media as wheat kits and packaging containers. Due to the nature of the media, there are various products and foods in each country, realistic products to fantasy products. Considering this, I chose a unique design such as a lunch box package rather than a basic box package. In this process, the information position structure between food and media in the package was prioritized and designed. Based on the structure in which you have to savor the product while looking at the media, we added convenience by inserting QR codes throughout the product. Additionally, we designed coupons and packaging bags in the package. Outdoor advertisements are mainly produced in subways, near workplaces, and hot places frequented by target customers. It was directed in conjunction with the situation of thinking of food in the media.

Design & Planned by JaeMyeong Lee

본 프로젝트는 개인 작업물입니다. 상업적 사용을 목적으로 제작한 프로젝트가 아님을 알립니다.
This project is personal work. Notify that this project is not intended for commercial use.

Media Food Platform EAPP

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Media Food Platform EAPP

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