OMG (Original Musical Gastronomic) is a rooftop bar and restaurant next to Ben Thanh market with one of the best view in town. The OMG can be phrased in any way that makes sense in order to fit the purpose, for instance “Only Marvelous Gents”, “Original Mood Gears”,etc. The letters are cut at a perfect 45 angle and added diagonal lines to create a shadow effect. These diagonal lines are also used as grid and design elements for future brand guideline.

 

This is a project under Rice-Creative.