Hitachi New Shower Heater offers a new approach to water heaters by combining aesthetics and safety features. It is aimed to set a new standard with its modern and geometric lines, and the product offers an understandable user experience and simplistic Japanese aesthetics in the showers.   

One of the determining factors in the design of the product is to be far from complex details and achieve an easy-to-understand visuality with consisting rhythmic lines. The central circle is the hearth of the product besides being a recognizable signature design element of the brand, it is a connection shape for power button and knob as well. Also, with its special back cover design, its is aimed to have a slimmer body form and hide pipe connection details. The convex front face and circular forms on the product helps the water flow over it. Thus product stands out against its competitors with its pure geometric visuality and aims to reflect Japanese culture of the brand to the user. With the dominant black circle, the design places the ‘’Hitachi’’ logo to the hearth of the product for easy recognition and impressive brand image.  

The waterproof feature is taking precautions against accidents, the easy production and low-part structure of the product aim to be sustainable by minimizing costs and waste