A-Mei pineapple

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A-Mei pineapple:a legacy of quality.

阿美鳳梨 A-Mei pineapple

希望透過幾何元素讓包裝可以看起來年輕些。另外因為現場有試吃過，真的很甜，在想怎麼方式詮釋“甜”這件事，本來構想是“螞蟻都想搬走的鳳梨”，以螞蟻落在包裝角落周圍當作ㄧ種有趣的設定，後來得知，原來農夫對螞蟻其實很反感，所以改成現在的蜜蜂。

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阿美鳳梨不僅是一種水果，更是代代相傳的家族傳承。數十年來，阿美家族精心栽培高品質的鳳梨，傳承種植鳳梨的技藝，確保每一顆鳳梨都散發著美味和營養。

We aim to use geometric elements to create a youthful packaging design. As it has been tasted and proven to be incredibly sweet, we want to convey the idea of 'sweetness.' Initially, we envisioned it as 'pineapple irresistible to ants,' with ants depicted near the corners of the packaging. However, considering farmers' aversion to ants, we decided to switch to bees.

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For generations, the A-Mei family has grown and nurtured exquisite pineapples, crafting a legacy of taste and nutrition.

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2023
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Credits: 阿美鳳梨 A-Mei pineapple

Art Director: 黃柏熹 Bc Huang

Photography : 黃柏熹 Bc Huang