蚵殼可課 Oyster Shell Environmental Education

oyster shells recycle 中國科技大學包裝設計平面設計循環設計教育計畫牡蠣殼畢業製作臺灣

牡蠣殼回收教育計畫

Oyster Shells Recycling Education Program

「蚵仔」一直都是台灣饕客喜愛首選的美食之一，但每年產生的廢棄蚵殼卻高達「16萬噸」，造成台灣西部沿岸的環境汙染，不僅產生惡臭、孳生蚊蟲也讓周遭環境看起來非常不美觀。
我們希望透過此計畫建構大眾與蚵殼回收的認知橋梁，讓消費者從產品端與我們一起認識蚵及了解其回收再製的可能性，將蚵殼變成可課，實踐消費綠色循環。

"Oysters" have always been one of the favorite delicacies of Taiwanese gourmets, but the discarded oyster shells produced every year are as high as "160,000 tons", causing environmental pollution along the western coast of Taiwan. It looks very ugly.
Through this project, we hope to build a cognitive bridge between the public and oyster shell recycling, so that consumers can learn about oysters with us from the product side and understand the possibility of recycling them, so as to turn oyster shells into lessons and practice the green cycle of consumption.

地區性選擇

Regional Selection

選擇了台灣三大主要產牡犡的地區，分別為「嘉義東石」「雲林台西」「台南七股」，並制定了各地區的標準色。

Selected the three main peony-producing regions in Taiwan, namely "Chiayi Dongshi", "Yunlin Taixi" and "Tainan Qigu", and formulated the standard colors for each region.

特色蚵殼回收粉筆包裝設計

Featured oyster shell recycled chalk packaging design

為了讓消費者更直接的觸摸到牡蠣本身，設計了此款包裝，將廢棄的蚵殼鑲嵌在包裝裡，讓消費者可以在使用時更直接的告訴小朋友這些粉筆的材料來源，選擇透明片作為媒材利用材質本身特性結合底下視覺，呼應到牡蠣層層生長的特性；在視覺設計上利用數字轉換成更易想像的動物數量，讓大眾在理解上可以更簡單，也更容易記得，在視覺畫面上透過重疊交錯希望達到更多趣味。

In order to allow consumers to touch the oyster itself more directly, this type of packaging is designed. Discarded oyster shells are embedded in the packaging, so that consumers can directly tell children the source of these chalks when using them. Choose transparent sheets as The medium uses the characteristics of the material itself combined with the underlying vision to echo the characteristics of oysters growing layer by layer; in the visual design, digital conversion is used to convert the number of animals that are easier to imagine, so that the public can understand and remember more easily. It is hoped to achieve more fun through overlapping and interlacing.

蚵殼回收粉筆包裝設計

Oyster Shell Recycled Chalk Packaging Design

此款設計出發點為讓老師在上課時使用，長型的包裝設計攜帶更為方便也不用怕容易脫落，內容包含三色粉筆各12入，在上蓋裡面放上了產銷履歷，讓老師在說明時可以更清楚說明，在包裝側邊依照各地區也繪製了特色景物。

The starting point of this design is for teachers to use it in class. The long packaging design is more convenient to carry and does not need to be afraid of falling off easily. The content includes 12 pieces of three-color chalk each. The production and sales history is placed on the top cover, so that teachers can explain it when explaining. It can be explained more clearly that the characteristic scenery is also drawn according to each region on the side of the package.

蚵殼回收教育盒

Oyster Shell Recycling Education Box

除了粉筆之外蚵殼還可以製作成很多其他的商品，我們選擇了較簡單製作且切合生活中的清潔劑與杯墊，為減少包材直接將成分內容設計在內底視覺上，希望消費者拿到這份商品時可以直接認識商品的來源與添加物，讓蚵殼回收可以與教育結合並在日常生活中實踐綠色消費。

In addition to chalk, oyster shells can also be made into many other products. We chose cleaners and coasters that are relatively simple to make and suitable for daily life. In order to reduce the packaging materials, we directly design the ingredients on the inner bottom. When you get this product, you can directly know the source and additives of the product, so that oyster shell recycling can be combined with education and practice green consumption in daily life.

牡蠣介紹DM

Oyster Introduction DM

另外也製作了較簡易拿取的DM來說明關於「認識牡蠣」及「蚵殼回收流程」，提供給各地區牡蠣盛產地區的漁會或農會，讓大眾在觀光的同時可以多一個選項來認識我們日常生活中所吃的牡蠣是如何生長及回收可能性。

In addition, an easier-to-take DM was created to explain about "knowing oysters" and "oyster shell recycling process", and provided them to fisherman's associations or farmers' associations in oyster-rich areas in various regions, so that the public can have one more option to visit while sightseeing. Learn how the oysters we eat every day are grown and their recycling possibilities.

地區介紹刊物

Regional publications

針對選擇的三個地區我們製作了介紹刊物，希望大家在翻閱時可以透過這些照片及文字更了解當地的現況及養殖方法

We have produced introduction publications for the three selected regions. We hope that you can learn more about the local conditions and farming methods through these photos and texts when reading.

希望透過此計畫讓更多人可以開始關注廢棄蚵殼帶來的環境問題，並更了解蚵殼再製產品的存在，讓環境達到永續，並實踐綠色消費在日常生活中。

We hope that through this project, more people will pay attention to the environmental problems caused by oyster shells, and let the public know more about the existence of oyster shell remanufactured products, so that the environment can be sustainable and green consumption can be practiced in our lives.