We imagined that School of Visual Communication was an initial focus, point, from that a «virus» of creativity, knowledge, innovations and other changes will be spread and change (not so as in illness, and vice versa, all in the best side:). This idea is good similarly because the School, as strains of viruses, constantly changes under influence of external factors. But it is still able to save and pass to a basic gene to the next generation of designers.

 

We believe that the best way for visualization of this idea are: 
dynamic spot; 
glitch  (digital bug that arises up at the read-out of image);

slogans with a sense concentration.
 

 

During work with a spot our team was focused on its form and nature. We wanted to show a dynamics and some «fluidity».

Focusing on the spot, we decided that the form will be the same, but the stain will be fragmented into four parts, describing thus: distribution, dynamics and coverage.

Glitches were designed with using HEX editing (edit the code image) and also by using different tools and applications.

Being base on idea of viruses of wide scope, and having a spot and glitch for visualization, our team has developed key messages, betraying semantic codes.

 

ORIGINS. Initial source which changes are begun with.
SHIFT. Actions of the School that influencing and changes design culture in general.

NEW DEMANSION. Achieving students, experimentation, innovation.

LEGASY. Legacy, that School will leave over in time
 

Posters

Banners

DIY (do it yourself)

Series of installations with the fluorescent paints (reflects light) and luminescent paint (glows in the dark).