GANG4GOOD | A NEW MODEL OF SOCIAL REINSERTION

Reintegration into society is something difficult to achieve for thousands of young people who have committed crimes, who in search of a change must deal with an obsolete model imparted in the different reinsertion establishments, learning old trades that are not of interest to them, preferring to return to the bad old steps. 
Today we seek to renew this model of reinsertion by connecting with the culture of a country, providing tools that they really want to learn to make them their new trade.
But we know that there is a great prejudice or social stigmatization, and they often only have one shot to change their lives. That's why we want that this time it is not a bullet that is shot, but a great collaborative work done by themselves.

Creative Agency: LA FAMILIA 
Executive Creative Director: Sebastián Vildósola 
Creative Director: Oscar González
Copywriter: Rorro VelasquezGabriel Lobos.
Art Directors: Tomas Garín, Puma.
Digital Team: Karina Gil, Joseph Rueda, Rigo Bartierra.
Web Developer: Carlos Gómez
Post Production y Production: Felipe Wattier, Will Araya / Christian Moreno / DD Studio / Schkolnick
Account Director: Daniela Gomez
GANG4GOOD | A NEW MODEL OF SOCIAL REINSERTION
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