Years premium dog food came to me to develop a fresh brand which would stand out from every other dog food brand out there. It needed to be playful, modern and bright. There's a selection of bolder colours to work with more pastel shades to create a feminine and playful visual identity.

Using an edited extended logotype to show the main brand ambitions of extending the life of dogs with better nutrition tailor made to breeds and specific issues with your dog.

Development of language and tone of voice options to promote benefits as well as being playful and approachable.