This project was an expoloration into the development of a brand and its extensions into packaging. I created the natural soda brand Origin, around the idea of going back to the source of the ingredients that make up sodas. By using natural ingredients like cane sugar and fruit juices, the brand is able to stand apart from mainline products that use artifical flavors and corn syrups.

The design approach was inspired by the minimalism in brands like the United Sodas of America and Poppi. The logo type is intended to represent and reflect the core element of bubbles that all sodas have. The design of each can in this set are meant to reflect the concept of bubbles and the simple ingredients by having a clean and simple appearance.