Mock proposed logo and label designs for a new international caviar brand.
See the full designs and project report here: http://www.mikeoliveras.co.uk/work/serenia-caviar
Design version 1: Focused around creating a personification of the name 'Serenia' in order to give the brand an 'identity' in almost the literal sense.
Design version 2: Focused around strengthening connotive relations between it and other luxury brands such as Gucci, Prada and Rolex.
Design version 3: Focused around strengtheing the relations between the brand and it's traditional Finnish roots.
Design version 4: Focused around strengthening relations between the brand and the traditional conventions in caviar brand design.
