Some parts inside our cars have complicated names, especially in our engines. Camshaft, crankshafts, piston, springs, you name it. And in Spanish, some of those words relate and sound very, but very similar to other things in nature. That’s why we create this campaign, exploring how easy is to make mistakes with stuff in our engines, if you don’t know much about engines. So better leave it to professionals and always choose Jeep’s authorized services.
Because it’s very easy to deceive someone who does not know about engines.
Always choose Jeep’s authorized services.
Because it’s very easy to deceive someone who does not know about engines.
Always choose Jeep’s authorized services.
Agency: BERLIN SCL, Santiago, Chile.
CEO: Cristián Rojas.
Creative Director: Alejandro Calleja.
Head Of Art: Eugenio Spencer.
Senior Copywriter: Patricio Orellana.
Senior Art Director: Cris Mugarra, Gonzalo Navarro, Christian Carrasco.
Art Director: Laura Valdés, Carlos Morales.
Copywriter: Cristóbal Ramirez.
This professional campaign titled 'Confusing Parts' was published in Chile in November, 2022. It was created for the brand: Jeep, by ad agency: Berlín. This Digital and Print media campaign is related to the Automotive, Education, and Professional Services industries and contains 3 media assets. It was submitted 3 months ago by Creative director/ Head of Art: Eugenio Spencer C of BERLIN SCL.
