Monfex is a trading platform and application with leverage for online trading.
In 2019, there were 254 exchanges in the market, but only ten of them, such as Binance and Coinbase, which hold significant market shares, are used by 75% of all traders. However, these leading players cannot fulfill all traders' needs. Monfex platform has an advantage in considering the needs of novice traders. The task of Right Studio was to design Monfex's interface, make trading accessible and simple for novice traders, and then teach them to use advanced tools and gradually increase trading volume.
In 2019, there were 254 exchanges in the market, but only ten of them, such as Binance and Coinbase, which hold significant market shares, are used by 75% of all traders. However, these leading players cannot fulfill all traders' needs. Monfex platform has an advantage in considering the needs of novice traders. The task of Right Studio was to design Monfex's interface, make trading accessible and simple for novice traders, and then teach them to use advanced tools and gradually increase trading volume.
"Trading Made Fun" is a communication strategy that provides the message that trading can be exciting, accessible, and enjoyable
The solution of Right Studio was to simplify the trading interface and develop a communication strategy that communicates trading as a simple and enjoyable experience.
The new interface was designed to be user-friendly, allowing novice traders to quickly get started with basic tools and gradually work their way up to more advanced mechanics. The three main sections of the platform, Markets, Portfolio, and History, were streamlined for easy navigation. The updated brand identity and recognizable style helped to attract Monfex's target audience.
Overall, Studio Right successfully created a modern cryptocurrency exchange interface that meets both business needs and user convenience. The simplified trading interface and communication strategy emphasizing the ease and fun of trading helped to set Monfex apart from competitors.
The new interface was designed to be user-friendly, allowing novice traders to quickly get started with basic tools and gradually work their way up to more advanced mechanics. The three main sections of the platform, Markets, Portfolio, and History, were streamlined for easy navigation. The updated brand identity and recognizable style helped to attract Monfex's target audience.
Overall, Studio Right successfully created a modern cryptocurrency exchange interface that meets both business needs and user convenience. The simplified trading interface and communication strategy emphasizing the ease and fun of trading helped to set Monfex apart from competitors.
