Advancing Baw Baw

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Baw Baw Shire Council supports its community amid growth and development. To promote advocacy priorities and engage the community to increase funding, a Community Engagement brand platform is needed. The People's Echo: Advancing Baw Baw is a playful yet professional design system to achieve the council's goals.

Design Challenge

Experiencing unprecedented growth and development, Baw Baw Shire Council struggle with promoting its advocacy priorities to State and Federal Governments, raising awareness of these priorities in the community - engaging them to take action to increase funding to advance the region. We need to create a Community Engagement Platform that promotes priorities and engage the community. As the government-industry could sometimes be too corporate and outdated, we need to create an innovative design system that is modern yet relevant, bringing life to Baw Baw Shire’s identity and being strong enough to engage the public and gain parliamentary support.

Design Solution

Inspired by the community and using a people-first approach, The People's Echo: Advancing Baw Baw's new branding balances familiarity and distinction. It creates a flexible, modern, and organic brand that evolves with community needs. The resulting logo represents the connection between the major towns in the Shire and the expanding concept, symbolising unity and diversity. Adopting a playful yet corporate approach, the brand stands out from competitors and promotes community priorities while achieving council's advocacy goals.