UNU
Discovering your
city with unu
Berlin-based mobility start-up unu needed help generating buzz for their new electric scooter – a project four years in the making. Through the power of storytelling, we created an engaging yet streamlined digital customer experience.
YEAR
2020
INDUSTRY
Mobility
SERVICES
Animation
Art Direction
Data Analysis
Research
SEO
Strategy
UX/UI Design
CHALLENGE
We approached this project by first learning as much as possible about the how and the when of urban riding habits. Through stakeholder interviews, a series of workshops, and surveys with the brand’s customer base, we gained important insight into their mobility needs and buying behaviour. With the user in mind, we conceived the brand's digital narrative and e-commerce experience in a series of sprints, validating our designs through rapid prototyping and user testing.
SOLUTION
We developed a sleek digital brand experience, elegantly framing unu as an emerging premium mobility service provider.
Through storytelling and intuitive UX, we created a sensory, experiential user journey offering visitors the opportunity to easily engage with the scooter and learn more about its features and benefits – a result, that exceeded our clients’ expectations.
An energised new brand image
Through our emotional storytelling, rooted in the founders and their product vision, we helped to humanise the brand. Meanwhile, we also introduced a re-energised new art direction that positioned unu as a premium urban lifestyle brand.
A streamlined user journey
From browsing to check-out, we created a fully reimagined, modern online shopping experience, which allows users to either book a free test ride or purchase a scooter in just three, easy steps.
A state-of-the-art product configurator
With our easy-to-use product configurator, users could explore the scooter’s features and customise their own to their liking – from colour and helmet size to motor strength.
A year after announcing their new e-scooter, unu launched the product with a bang, receiving favourable reviews and laudatory headlines across the German-speaking media landscape – from Der Spiegel to Chip.de.
