Ordoline Web Design

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SITUATION

Ordoline aligner therapy is a modern, effective, and scientifically proven teeth straightening solution for all orthodontic cases. The client’s ready-to-scale product lacked a web strategy, full scale visual identity and content. One of the biggest challenges was to showcase an invisible product that had no physical form aesthetically. Here is where we stepped in. Our team took on the challenge and developed an extensive solution that addressed Ordoline's needs.

SOLUTION

Our team of experts created a customized web strategy for B2B and B2C audiences. Beginning with a thorough analysis we were able to define specific business needs and goals. That let us develop a content architecture and user experience (UX) that would effectively engage their target audience. To showcase the invisible product, our team carefully selected and crafted powerful visual content.

To meet the client’s needs, we designed a creative and functional user interface (UI). Our front-end development team enriched the user journey with creative design elements and animations. We ensured that the back end was scalable enough to cater to the client’s future growth.

IMPACT

After just six months, the client successfully launched their product in eight markets, including United Kingdom, Italy, Netherlands, Lithuania, Latvia, Estonia and Ireland. The web content that we created was reused in various online and offline marketing channels, which lead to increased brand awareness and visibility. The client now has a unique, visually aesthetically, and user-friendly product brand that stands out in the market.