I had a vision. It involved replacing a legacy product in SEEK’s portfolio that was doing wrong by it's users and the company itself.
In short- companies looking for talent were using the SEEK platform to get exposure for their ads.They paid extra to stand out from the crowd and showcase their brand but little did they know that SEEK's technology wasn't supporting these stand out designs on mobile so this was only visible on desktop. SEEK's prices were going up but so were the numbers of views on mobile (on the expense of desktop views). Customers were paying more for a service that candidates increasingly didn’t see.
Additionally, SEEK was employing a full time engineer to custom build these branded experiences that weren’t supported on mobile.
In short- companies looking for talent were using the SEEK platform to get exposure for their ads.They paid extra to stand out from the crowd and showcase their brand but little did they know that SEEK's technology wasn't supporting these stand out designs on mobile so this was only visible on desktop. SEEK's prices were going up but so were the numbers of views on mobile (on the expense of desktop views). Customers were paying more for a service that candidates increasingly didn’t see.
Additionally, SEEK was employing a full time engineer to custom build these branded experiences that weren’t supported on mobile.
I pulled a hack team together. Engineers, Design, Sales and Commercial Excellence.
We all played our parts: 1. I was leading the redesign across the board. 2. Two system engineers were using system components to craft the demo and testing how this might scale. 3. Commercial Excellence and Sales were working on insights gathering and a financial pitch.
Our live demo and compelling sales pitch gave us the ‘Ship It’ award and a product team was later established to oversea the new offering (Hirer Branding team).
We all played our parts: 1. I was leading the redesign across the board. 2. Two system engineers were using system components to craft the demo and testing how this might scale. 3. Commercial Excellence and Sales were working on insights gathering and a financial pitch.
Our live demo and compelling sales pitch gave us the ‘Ship It’ award and a product team was later established to oversea the new offering (Hirer Branding team).
Our initial revenue prediction for SEEK was $5.7m, but we exceeded our expectations by generating nearly $10m in the first year of operation
