We reimagined urban landscapes in the latest 3D video series we created for Walliance’s international campaigns.
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Elements & Materials
Our focus was on tangible, relatable 3D materials, connecting them with the real estate world: construction materials such as cement, glass, wood and plastic make up the exciting world we envisioned for Walliance.
Sketches
Buildings
One of our main challenges was to represent very complex environments, like different geographic areas or real estate projects, in a simple, minimalistic and versatile way. We explored a warmer, less saturated version of their usual go-to colours, to create a more neutral and inviting environment throughout the campaign. Our goal was to strike a balance between abstraction and realism, as we often had to represent the economic aspect of the platform’s benefits, as well.
International campaign
Our long-time client Walliance reached out to us for a new campaign, focusing on brand awareness and lead generation across 3 different countries: Italy, Spain and France.
Full videos
Thanks for watching :)
Credits — Creative Direction Cristina Pasquale & Ilenia Notarangelo + Illustration Lead Sofia Buti + 3D Design Sofia Buti, Riccardo Chiara, Michele Giamello + Animation Leads Riccardo Chiara, Matteo Ruffinengo + Animation Michele Giamello + Copywriting Emilia Barbu + Producer Daniel Ceballos + Portfolio Giovanna Crise
Credits — Creative Direction Cristina Pasquale & Ilenia Notarangelo + Illustration Lead Sofia Buti + 3D Design Sofia Buti, Riccardo Chiara, Michele Giamello + Animation Leads Riccardo Chiara, Matteo Ruffinengo + Animation Michele Giamello + Copywriting Emilia Barbu + Producer Daniel Ceballos + Portfolio Giovanna Crise
