Belgian pub Brugge is a bar whose specialty is Belgian beer. When creating the identity of this bar, we decided that the identity should be a tad narrative so it could be easily described; speaking our language, it should have an insight. One of the few positive things related to both beer and bars is a subject of truthfulness. Beer helps refresh communication between people, and the bar is a place that stays true to its guests and its audience; furthermore, the bar needs the loyalty of its audience. And the most important is that each public house is essentially a place. Specifically for this place we created a brand identity and a myth about the dog, whose shadow comes to life each night at the same time, at the same place.