THE ESL SAN DIEGO JOURNEY
Following a season filled with heated competition, our Brawl STars emerged victorious, securing their spot in the ESL Snapdragon Pro Series San Diego. A championship event that held the promise of a coveted position in the Snapdragon Mobile Masters, set to take place in Japan. To amplify the anticipation and celebrate this milestone, we curated an extensive graphics portfolio, merging innovative design techniques with self-referential elements and the captivating allure of California.
Executive Producer Jonathan Sakoucky
Creative Director Elcio Colle
Social Media Manager Cody Gray
Creative Director Elcio Colle
Social Media Manager Cody Gray
Content Director Casey Gilblom
Content Producer Eric Ingersoll
Art Direction & 3D Pedro Tonelo
Art Direction & 3D Pedro Tonelo
Illustration William Namiki
Motion Design Adelmo Queiroz
THE ARTISTRY BEHIND THE SCENES
Earlier in the year, we committed to a 3D environment for our monthly coverage of the Brawl Stars Championship 2023 - our very own Tribe BS War Room. This digital space was designed to be malleable, transformable, and customizable, embodying different themes and visuals throughout the year.
This room is more than just a digital space; it's our Brawl Stars and Tribe Gaming universe, which serves as a foundation for our promotional and coverage assets.
Influenced by the charm of our host city, San Diego, we transported our digital universe to the sunny shores of California, infusing our designs with the essence of summer. With our sights set on Japan, tantalizing hints were subtly incorporated into our graphics. To keep our creative process aligned with the theme, we developed a moodboard that guided the overall look and feel of the campaign.
The core of our campaign was a series of striking 3D environments, blending the worlds of Tribe Gaming, Brawl Stars, San Diego, and Japan into a harmonious and visually appealing ensemble.
THE ROAD TO SAN DIEGO
Our social mascot, Axel, is an integral part of our journey. Always ready for the next adventure, Axel was our narrative anchor for this campaign. From the road trip from Austin to San Diego to frolicking on the beach and gearing up for the next challenge in Japan, he was front and center in our teaser and campaign closure assets.
MEMES GALORE
A Tribe campaign wouldn't be complete without a splash of humor. Tapping into the beach theme and engaging with the competition, we created a series of playful photo manipulations for post-match social media posts. Each one a celebration of our unique Tribe spirit.
CAPTURED MOMENTS
And finally, a collection of snapshots that encapsulate the exhilaration, camaraderie, and triumph experienced throughout the championship weekend. Through our lens, we captured the essence of our unforgettable journey.
