GOLD WINNER, 2015 Transform MEA Awards, Best Use of Copy

Apart from serving clients who look at rebranding, I've also been central to the development of brand new brands. Like S'WICH. This gourmet shawarma restaurant opened its first location in Dubai, before going international through a franchise concept.

We developed everything including the brand strategy, personality, name, look-and-feel, tone of voice and brand collateral. We were even involved in the interior design of the restaurant.

Soon after it's launch, S'wich secured a spot on CNN International's Marketplace Middle East segment.