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Morado™ was created in 2022 as a response to the need of thousands of small beauty businesses to reduce the costs of the supplies, by offering a single purchase channel with affordable prices. As women in Latin America represent about 84% of the beauty and wellness workforce, it is important to highlight the commitment of the brand with women’s income increase and empowerment, as well as the strengthening of the beauty market in Latin America.
For this reason, in The Hyper Lab we looked for a logotype that reflects the strength of femininity, one of the main values of the brand. The typeface used in the logotype shows a perfect balance between the classic and modern style according to the essence of Morado.
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Email: director@hithehyper.com
WhatsApp: +57 3003686640
