This project was about redesign the Numi brand and packaging. I designed the new logo as an abstraction of a teacup with NUMI in it. Presented here is the loose leaf tea line in its four categories: black, green, white, and herbal tea. Color was used to distinguish between the lines.
250 g and 70 g cans
Front labels
I designed simple icons for the back label to make them easy to get at a glance.
The seal has Numi's existing slogan, which is a nice uplifting message that communicates the brand's beliefs.
The 70g cans come together in a sample pack.
