cama café ✕ plantica Visual Identity Design 2023

A CUP OF SPRING VIBE

cama café ✕ plantica

Visual Identity Design 2023

_

cama café 攜手日本花道藝術品牌 plantica，以「花咖 a cup of spring vibe」為名，自2019年之後，2023年再次和 plantica 合作。將咖啡風味中的自然花香氣息作為靈感起點，跨界結合醇美花卉的視覺語彙，推出春季專屬的咖啡飲品、設計款咖啡杯、聯名系列周邊商品。

品嘗一杯精心沖煮的咖啡，是生活中不可或缺的儀式。「季節」對於花藝創作而言具有至關重要的影響，不同的季節，花卉也會展現出截然迥異的姿態。cama café ✕ plantica 將對季節的感受與咖啡風味聯乘，綻放出絢爛火花。

睽違四年的合作最直接的感受是彼此都成長了，經過四年的成長，本次合作也希望呈現給消費者不同以往，更有個性的樣貌。

如果說2019首次合作是「仲春」，色彩斑斕、大聲宣告春天來了，那2023便是「早春」，希望呈現更清爽、中性、帶些俐落瀟灑的早春氛圍，比起「放」更著重在「收」，透過視覺呈現如日式花道般清透、洗練、賦予花卉表情的作品。

大大大感謝木村老師、Iichi桑、Masa桑、怡蓁的協助。

_

cama café has cooperated with the Japanese ikebana art brand plantica under the name of "flower coffee a cup of spring vibe". After 2019, it will cooperate with planta again in 2023. Taking the natural floral aroma in the coffee flavor as the starting point of inspiration, and combining the visual vocabulary of mellow flowers across borders, it launched exclusive coffee drinks, design coffee cups, and joint series peripheral products for spring.

Tasting a cup of well-brewed coffee is an indispensable ritual in life. "Season" has a crucial influence on flower art creation. In different seasons, flowers will show completely different postures. cama café ✕ plantica combines the feeling of the season with the flavor of coffee to create a brilliant spark.

If the first cooperation in 2019 is "Blooming spring", colorful and loudly proclaiming the arrival of spring, then 2023 is "Early spring", hoping to present a more refreshing, neutral, and neat early spring atmosphere, compared to "release" More emphasis is placed on "receiving", through the visual presentation of works that are as clear and refined as Japanese ikebana, endowing flowers with expressions and vitality.

Special thanks to:
Kimura Takashi
Shibata Masakazu
Yoshizawa Iichiro

Yi Cheng

_