Ballenato needed an identity that represented his main values: his love for independent art and his belonging to the downtown neighborhood.

With the inspiration of street signs is that he designed the identity of Ballenato, at the same time serigraphy elements were added.

Recognizing the place that is Ballenato is that we highlight with serigraphy very important elements for the heritage of the mansion: The administrator, a man with a lot of charisma named Javier Bueno, the plants and the Whale.