DEEPFAKE EUGENIO DERBEZ - MISFIT

For the Latin American premier of our movie Misfit we decided to create a PR stunt in which we announced to our fans that Eugenio Derbez was going to be in our movie. We "leaked" a clip where we used deepfake technology to put Eugenio's face in one of our protagonists body.

Eugenio answered our clip with a "legal threat", and we let the internet do its own thing.

More than 3 million views and 10 million comments later, our movie was all over the news without spending one single dollar.

So as an "apology" we made a personalized poster for our great friend Eugenio and we let him decide which character he wanted to play. He chose the little guinea pig, so we made his dream come true.