Choosing Nayab Manjan (Nayab means rare and precious while Manjan means dental powder in urdu) as a product to revamp brand identity was in fact for such reason that the product itself wasn’t mature at all in the market with only a small poster for small scale advertising, a very economical designed product with very little audience, all of which gave the challenge and opportunity to create it all from scratch for a bigger audience.

 

Going through the process (keeping teeth in mind) I came up with certain conceptual representation of the brand i.e. Diamond. Being known globally and locally, a rare shiny perfection that doesn’t rot with time. With that base I approached logo design, simplified it to basic line form in single color. Product was designed keeping in mind the aesthetic of diamond with functional ease for user. Later Stationery, Posters, Hoarding, Vehicle application and display stand sketch were all designed using certain elements and aesthetics from the design language defined already through the logo and product design.