Mr. Cheapies Motel, a fictional motel found in St. Augustine, FL. There is no chance of Mr. Cheapies being classified as just a typical “motel.” This place is like a time capsule of the 1950’s that has kept up with the times.
The challenge in bringing Mr. Cheapies to life was recreating the classic American road trip. The identity for this motel needed to be distinguishable & appealing to travelers.
The branding of Mr. Cheapies Motel expresses the classic era that mid-century modern design was famous for. It includes outdoor sign, matchbooks, hangtag, toiletry items, board game & information cards that are memorable for all travelers.
Road sign
Wayfinding dimensions
Wayfinding signs
Informational room cards
Kids board game
Mr. Cheapies Matchbooks
Hangtag
Toiletry package
