High-end Japanese food takeaway
鮨-小喵🎴
设计项目名称：鮨·小喵🎴高端日料外卖
项目位置：浙江杭州
项目类别：日本料理🍤
设计出品：二手红豆、橙子、米酒
未经许可禁止转载及商用盗用🚫
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Design project name: 鮨-小喵🎴. High-end Japanese food takeaway
Project Location: Hangzhou, Zhejiang
Project category: Japanese cuisine🍤
Designed by: Second-hand red beans, orange, rice wine
Reproduction and commercial misappropriation without permission is prohibited🚫
项目客群：80、90后🕺♀
项目产品：1.外卖：网红海鲜饭、三文鱼
2.门店：omakase
SLOGAN: 新鲜食材，匠心配制
项目产品：1.外卖：网红海鲜饭、三文鱼
2.门店：omakase
SLOGAN: 新鲜食材，匠心配制
Project clientele: Post-80s, Post-90s 🕺💃🏿
Product: 1. Takeaway: Netflix paella, salmon
2. Store: omakase
SLOGAN:Fresh ingredients, artisanal preparation
设计方向：以日式传统为主要核心视觉，用极具日系复古感强化鱼消费者沟通体验，IP设计方向则是以浮世绘的猫咪加上相扑服饰的“裤挡布”进行结合，打造视觉冲击力强的品牌超级符号。
辅助图形使用了大量的日式传统文化为方向。
目标消费群体是80.90后，整体视觉以高级·日系·精致感的表达进行品牌形象设计。
字体设计：保留手写毛笔字的笔触，赋予品牌文化感，匠心感。且具有品牌字体识别性。
辅助图形使用了大量的日式传统文化为方向。
目标消费群体是80.90后，整体视觉以高级·日系·精致感的表达进行品牌形象设计。
字体设计：保留手写毛笔字的笔触，赋予品牌文化感，匠心感。且具有品牌字体识别性。
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Design direction: Japanese tradition is the main core visual, with a very Japanese retro feel to enhance the fish consumer communication experience, IP design direction is a combination of ukiyo-e cats and sumo wrestling costume "trouser stopper" to create a strong visual impact of the brand super symbol.
The secondary graphics use a lot of traditional Japanese culture as the direction.
The target consumer group is the post-80s and 90s, and the overall visual design is based on the expression of high class - Japanese - sophistication.
Typeface design: retaining the handwritten brush strokes, giving the brand a sense of culture and craftsmanship. And with brand font recognition.
