Blythecon BraZil 2023 brand identity conveys emotion as principal value.The Blythe doll as the protagonist of Blythecon Brazil/23 event, is the source of all the emotion and feelings that we have to move away from the values and dreams that we put in an inanimate object that inspires life. Our internal worlds are visibly represented. We expressed ourselves through Blythe and communicated about the media.
STYLE Blythe was born in the late 1970s. It has grown, absorbed its modernity, and so far we are surprised by new trends, new faces, opportunities and opportunities.
It's already a 50-year-old lady with a young soul that never gets old, but how a good wine, becomes more valued over time. In style I wanted to take the imagination in the 70s-80s so that everyone who loves this doll would honor Blythe's imaginary history.
I've chosen a fun "Dolly" typeface that recalls the Blythe logo and also has that 70-80 vibe where I've built all visual identity.
As the event will be in Curitiba / Brazil, I was thinking about of a city postcard tomark this on the identity. I chose something obvious and turned it into a pure 'emotion' of identity.
MORE EMOTION AND DIVERSITY The dolls reflects us, they do´t enlighten us, they communicate with us, and through them we can see human values. Identity has that side to attract the attention of anyone. Love is for each of us!
And how will identity become without emoji in modern times? It is a media of expression of what we feel in the easiest and most concise way.
As well asevent posters, the t-shirts will circulate in the environment, which will also be part of the photos of visitors and exhibitors inside the event room and also outside. t-shirts, muds and other suvenirs will serve as a long-running reminder in addition to making a profit as an independent and ‘built-in’ product
