sul.zip is a Korean pub located in Flushing Queens, right on Murray Hill; however, both bosses are trying to push their Chicken. Unfortunately, their logo does not speak of Chicken and sul.zip literally translates to alcohol and home in Korean. This student project assigned from the School of Visual Arts instuctor, Steff Geissbuhler, was to rebrand an already existing restaurant.
Few Things both bosses are prideful in that I took into consideration:
• Being Korean
• Their Chicken
• The color red
As of 2014
Surroundings
inside
Thank You
