As the only published voice for Anderson University students, the Ivy Leaves Journal of Literature and Art is a student-led publication that has existed for over one-hundred years.
The rebranding of this publication was in collaboration with Brianna Elwell. We had the opportunity to ground Ivy Leaves in its rich, long history while also elevating it to communicate with modern audiences more editorially and expressively. We dove into the archives of previous publications and created a visual system that feels reminiscent of the historical references.
Ivy Leaves exists to elevate the ideas, talent, and passion of our students as something worthy of consideration, and the new system allows for this to be the case. While the journal is primarily meant to serve as a framework for the expressive nature of the literature and art pieces, the new direction also allows these feelings to be better conveyed by color, type, and imagery throughout the journal.
