Public Relations
Zopper- An Indian insurtech startup
Client Servicing responsibilities:
- Created strategies to promote the client's products and services with effective communication plans and campaigns
- Made proactive suggestions to participate in the industry-specific triggers such as developments in the insurance sector, insurtech and startup space in India to bolster the thought leadership of the company's spokespeople among the India media: Tier 1 CAT A newspaper + digital media
- Curated well researched and in-depth by-line articles (ghost written) for the spokespeople of the company to support the client to strengthen their domain expertise and ensure good visibility in media
- Networked and built relationship with media to optimise coverage for various PR activities
- Planned annual communication activities and PPTs for the company
