The project started with research at local motorcycle gear stores. After talking to several people who owned motorcycles, it was clear to me that a helmet's fit is the #1 priority to consumers. Unlike other brands, Arai offers different shell types to accommodate any head shape. This is to provide the highest degree of safety for the

consumer when they need it the most.

The following is a campaign which conveys how a fitting helmet is crucial to solve one's safety precaution. Using a bit of nostalgia with puzzle games, this campaign breaks away from the traditional themes and reinforces the metaphor of buying a helmet is like solving a puzzle.