After the inspiration stage, we undertook the direction of the brand values, we have begun to draw some sketches of visual concepts.

Exploring the shape of the triangle, a symbol of stability and authority, also the shape of the letter A which provides an element of distinction and recognition to the Alconn brand.

Visuals and icons from the connectivity business helped define a concept that aligned all of these ideas into one simple solution.

The concept we focused on is finding a simple icon capable of containing the three key concepts that can communicate the values of Alconn: the signal repeater, the fiber or cable connection symbol and the letter A.