Modalight是一个与现代潮流文化相结合的照明品牌，优良的品质和创新的产品设计是Modalight的核心优势及价值所在。如何把“新潮”、“玩法多变”的品牌调性转化成可以在视觉设计中加以运用的视觉语言，是在设计Modalight时的主要挑战。
设计以凸显品牌核心价值为原点，结合对照明和潮流文化的市场洞察，延伸出一款承载产品基因的字体，字体的笔画很好的融合了产品可变的特性，展现出了品牌更加鲜明、独特的可变属性与时尚性。
Modalight is a lighting brand combined with modern trend culture. Excellent quality and innovative product design are the core advantages and values of Modalight. How to transform the brand tone of "fashionable" and "changeable gameplay" into a visual language that can be used in visual design is the main challenge when designing Modalight.
The design is based on highlighting the core value of the brand, combined with market insights into lighting and trend culture, to extend a font that carries the gene of the product. The strokes of the font are well integrated with the variable characteristics of the product, showing a more distinctive brand. Unique variable properties and fashion.
