UberKids - Service Integration
Case Study
In Canada, taxis are considered a form of public transportation. So just like on a bus, passengers are not required to use a car seat in a cab.
However, Uber and Lyft cars are considered private taxis, and the drivers must have a car seat to drive around with a child younger than eight years old.
Uber services don’t have the option to choose a ride with a car seat. They claim the parent is responsible for bringing their kid’s car seats when renting an Uber ride.
It is inconvenient for the parent to carry the car seat with their kid every time they book an Uber ride, and what if they have more than one kid under age 8!? This situation is being frustrating for Uber riders as well as drivers.(Carcasole, 2018)
People Problem
Uber doesn't offer a ride with a car seat option. That makes travelling with kids stressful for both the parents and drivers.
User Story
As a parent who wants to travel with kids, I want to rent an Uber ride with car seats to ensure a safe trip for my kids and me.
App Analysis & Mapping
I mapped Uber's current app and user flow to understand the parent's pain points better.
Then I created a new map highlighting the new service integration.
I added the Uber Kids ride option to the various ride options that Uber offers. The new service provides a ride with car seats that addresses a specific need and concern of parents or people travelling with little ones.
Wireframes
I integrated the new service into the app's user interface and flow. I created wireframes using Figma to identify the best user interface and information architecture.
High- Fidelity Prototype
Uber Kids - Graphic elements
I followed the Uber design system to create the user interface graphic elements ( fonts, illustrations, colours, card style) to ensure the Uber Kids integration into the existing application.
High-fidelity app screens demonstrate the new integration service.
Try it yourself!
