MagicLine 23 /10th edition
MagicLine is is a solidarity mobilisation organised by Sant Joan de Déu for people in vulnerable situations. It is one of Barcelona's biggest solidarity events. As in previous editions, the aim behind the solidarity walk is to encourage team involvement through awareness-raising and fund-raising initiatives for a specific cause with teams made up of anything from 5 to 20 people.
Graphic designer Albert Pérez, commissioned the main illustration for the campaign, which would be used in multiple formats: posters, banners, t-shirts, bracelets, candy boxes, neck gaiters...
As it is a very long campaign, I designed an illustration composed by 20 small modules, to give flexibility and compositional options in its multiple uses.The 20 scenes explain this tiny and warm moments that happen in this unforgettable walk.
